From Silence to Signed Cases
If you're like most workers' comp attorneys, you've spent thousands on marketing that looks busy but doesn't bring new signed cases.
It's not your market — it's your system.
Your New Case Pipeline — Built, Managed, and Proven for Workers' Comp Law Firms
Cable & Co builds the only done-for-you marketing pipeline made specifically for California workers' compensation lawyers — connecting SEO, Local Search, LSAs, and paid campaigns into one transparent system that drives measurable, signed-case growth.
Trusted by law firms across Northern California for transparent, data-driven growth.
Scattered Marketing
Unknown Results
Unified Pipeline
Clear Tracking
The New Search Battlefield
AI Search and Local Service Ads are rewriting how clients find lawyers.
Firms adapting to this new reality are already capturing the majority of high-intent cases.
Everyone else will soon be invisible.
The Problem Most Firms Don't See
Most firms think they need more leads.
The truth: they need a system that turns leads into signed cases — without wasted spend or dropped calls.
What's Broken in Legal Marketing:
- Agencies chase rankings, not results.
- Intake isn't tracked or optimized.
- No one connects spend to revenue.
Cable & Co closes that gap with a done-for-you pipeline that tracks every step from click to client — finally showing what's working and what's not.
What You Get (Without the Tech Headache)
How the Pipeline Works
You practice law. We build the engine that fills your calendar.
- Dominate Local Search: Secure top placement in Maps, LSAs, and AI results.
- Convert Clicks to Cases: Campaigns tuned for signed-case ROI, not vanity clicks.
- Automate Trust: Generate and manage 5-star reviews automatically.
- See Everything: Your dashboard ties marketing directly to revenue.
- Stay Informed: Weekly communication and clear updates — no disappearing acts.
The Pipeline Advantage
Visibility vs Control
Visibility means nothing without control.
Our system ties every click to an outcome — so you stop guessing and start scaling.
Packages & Pricing
Clear, flat-rate pricing. No mystery retainers.
Phase 1 – Buildout (One-Time Project)
We fix your foundation before we turn on long-term SEO.
Local SEO Foundation Buildout
$5,000 – one-time
We build a real SEO foundation for your site and Google Business Profile so ongoing SEO actually works.
- Strategy and keyword mapping for your services and local areas
- Site structure plan (homepage, core services, at least one starter city page, FAQs/support content)
- Creation or rewrite of key pages (homepage + core service pages + one location page + support content)
- On-page SEO for new pages (titles, metas, headings, internal links, basic schema)
- Setup or cleanup of Google Analytics and Google Search Console
- Technical cleanup on critical issues that block crawling and indexing
- Full Google Business Profile optimization (categories, services, products, description, photos)
- 2–3 launch posts on Google Business Profile
- Initial local citations and NAP cleanup on important directories
Local SEO + Tracking Buildout
$6,000 – one-time
Everything in the Foundation Buildout plus call and form tracking, so we can see exactly how many leads your SEO is generating.
- Everything from the Local SEO Foundation Buildout
- Setup of 1–2 tracking phone numbers (website and Google Business Profile)
- Call forwarding and call recording configuration
- Missed-call handling setup (notifications and/or text-back)
- Integration of your main contact form with Go High Level
- Form submissions flowing into a CRM pipeline with notifications
- Basic lead source tagging (e.g., website, GBP)
- End-to-end testing to confirm calls and form leads are recorded correctly
Phase 2 – Monthly SEO
Ongoing work to grow your traffic, visibility, and leads.
Local SEO Core
$2,000/month
A managed SEO foundation for steady local growth, with clear reporting and predictable work every month.
- Shared SEO dashboard showing tasks completed and time spent
- Bi-monthly performance updates and strategy calls
- Weekly Google Business Profile posts (around 4 per month)
- Monthly updates to GBP services, products, and FAQ content
- Uploading and optimizing new photos on GBP when provided
- At least 1,000 words of new or refreshed SEO content each month
- On-page improvements for key pages (titles, metas, headings, internal links, basic schema)
- Ongoing technical cleanup for priority issues (broken links, simple redirects, indexing fixes, light speed/image tweaks)
- Ongoing local citation work and NAP consistency improvements
- Suggestions for local sponsorships and directory opportunities that help with brand and local authority
- Light tracking of how your business appears in major AI search experiences to inform content and GBP strategy
Local SEO Growth + AI Search
$3,000/month
For businesses that want to dominate Maps, organic results, and AI search—with more content, more authority, and lead tracking built in.
- Everything in Local SEO Core, plus:
- Monthly email updates with a clear summary of work performed and results
- Bi-monthly strategy calls focused on priorities, competitors, and next steps
- Intake and lead feedback using call/form tracking data (where available)
- Daily or near-daily Google Business Profile posting (business days)
- Google review monitoring and responses, plus templates to help request more reviews
- At least 2,000 words of new or refreshed SEO content each month
- Deeper technical SEO: ongoing work on speed, Core Web Vitals, internal linking, and structural improvements on key URLs
- More aggressive citation and directory optimization for local authority
- Monthly local authority/link-building efforts (sponsorships, local sites, partners, chambers, etc.)
- Deeper AI search tracking using 15–20 high-impact prompts across major AI search tools and using that data to drive content and link decisions
Optional Add-Ons – Paid Ads Management
Add managed Google Search, Local Service Ads, or Yelp Ads on top of your SEO.
Paid Ads Lite (Single Platform)
$650/month
Management of one paid channel—Google Search, Google Local Services Ads, or Yelp Ads—to add more leads on top of your SEO.
- Management of one platform: Google Search Ads, Google Local Services Ads, or Yelp Ads
- Weekly or bi-weekly optimization of campaigns, bids, and budgets
- Ongoing refinement of keywords, search terms, and negative keywords (for Search)
- Ongoing tuning of profile and settings (for LSA and Yelp)
- Monitoring of lead quality and basic recommendations for improving results
- Simple, integrated reporting alongside your SEO updates
- Designed for ad spend up to roughly $3,000/month on that single platform
Paid Ads Growth (Multi-Platform)
$1,300/month
Management of multiple paid channels in one plan—ideal for businesses investing more heavily in paid lead generation.
- Management of 2–3 platforms: Google Search Ads, Google Local Services Ads, and/or Yelp Ads
- Weekly optimization across platforms (keywords, bids, budgets, creatives where applicable)
- Lead quality monitoring and recommendations to improve ROI
- Ongoing tuning of LSA and Yelp profiles to support better leads
- Integrated view of performance across all active platforms
- Recommendations on shifting budget between channels based on performance
- Simple, combined reporting so you can see how SEO and paid ads work together
- Designed for a combined ad spend up to roughly $8,000/month across platforms
The Legal Market Reality
Where Clients Actually Click
Workers' comp visibility in California is more competitive than ever:
- LSAs absorb 35%+ of all legal search clicks.
- Only 17% of users reach organic results without clicking LSAs or Maps.
- The top-3 Map Pack firms capture 65%+ of all calls and clicks.
If you're not controlling LSAs, Maps, and AI Search, you're invisible to most injured workers.
Why Firms Choose Cable & Co
Real-World Experience Meets Modern Search
We're not another SEO agency chasing traffic charts.
We're a California-based team with over a decade in workers' comp and five years at the forefront of SEO and AI Search Optimization.
We understand how injured workers search, how adjusters think, and how law firms actually sign cases — then we build marketing systems that align with that reality.
"Because your next client shouldn't depend on luck."
Is Cable & Co Right for Your Firm?
For:
Workers' comp and PI firms ready for predictable monthly case growth.
Not For:
Firms chasing cheap clicks, DIY marketing, or vanity metrics.
The Transparency Principle
No hidden fees. No jargon. No smoke and mirrors.
Every lead, call, and signed case is tracked in your dashboard.
We built Cable & Co because lawyers deserve marketing that's honest, measurable, and worth every dollar.
Performance Promise
If you don't see measurable movement in signed-case visibility within 90 days, we'll work for free until you do.
Your Next Signed Case Starts Here
Imagine seeing every new lead, call, and case tracked in real time — and knowing your marketing finally works.
That's what the Cable & Co Pipeline delivers.
Book your strategy call now and let's build your next signed-case pipeline.